Resume
Experience
JULY 2023 - DECEMBER 2023
Social Media Marketing
Intern
Bronze Tan
Clayton, MO
Within a span of six months, I was able to grow Bronze Tan's Instagram account by 500 followers, maintaining a 9% engagement rate. My duties included curating content across three social media channels to ensure consistency in the brand's online identity. I also utilized Sprout to monitor, analyze, and present weekly analytics and KPIs to the management. Additionally, I conceptualized, developed, and produced short-form video content that led to a 300% increase in in-store traffic.
JANUARY 2022 - MAY 2022
National Student Advertising Competition
Lindenwood University
Saint Charles, MO
Worked as a graphic designer on the team that collaboratively created a campaign for META showcasing the Meta Quest 2. Curated social media posts, as well as the creation of merchandise. Help present campaign at competition in Kansas City, MO.
Education
2018 - 2023
LINDENWOOD UNIVERSITY
Bachelor of Arts in Advertising and Strategic Communications
Saint Charles, MO
Having earned a degree in Advertising and Strategic Communications from Lindenwood University, I possess a comprehensive understanding of media trends, tone writing, and visual design. My expertise in digital marketing and graphic design is further demonstrated by multiple certifications from LinkedIn and Adobe. My ultimate goal is to work as a social media manager, where I can utilize my creativity, passion, and skills to help businesses cultivate their online presence and establish meaningful connections with their audience.
Go Lions! 🦁
Professional skillset
Entrepreneurial Mindset
Media Relations
Content Creation/Planning
Digital Analytics
Photoshop
Sprout Social
InDesign